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Bachelor of Management (Marketing) (UTM) MOA/ PA 6179

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Bachelor of Management (Marketing) (University Teknologi Malaysia) provides graduates with a broad theoretical understanding of marketing, as well as the practical skills to apply that knowledge effectively in a professional environment. Units that provide a comprehensive overview of marketing, management and financial principles are complemented by units that develop detailed skills in areas including sales techniques, accounting systems, customer relations and advertising and promotions.

Programme Objectives

  1. To produce graduates who are able to apply their marketing knowledge, managerial skills and able to analyze business strategies within an ICT environment.
  2. To produce graduates who have the ability to analyze and solve business problems critically, logically, creatively and analytically based on sound facts and ideas in fulfilling market requirements globally.
  3. To produce graduates who are able to respond to societal needs and exercise marketing ethics.

Career Prospects

Graduates of the programme can work as product marketing managers, marketing assistants/executives, purchasing and administration executives, or hold management and marketing related posts in industries within an ICT environment or in ICT  based organizations.

4 YEARS FULLTIME - 128 Credit Hours

Entry Qualification

Candidates With STPM Qualification And Equivalent Qualifications

Fulfil the General University Requirement and Specific Requirements of the Programme

GENERAL UNIVERSITY REQUIREMENTS

  1. Good pass in Sijil Pelajaran Malaysia (SPM) or its equivalent.
  2. Passed Bahasa Melayu/Bahasa Malaysia with credit at the SPM level or its equivalent or passed Bahasa Melayu/Bahasa Malaysia  July paper with credit.
  3. Passed the STPM examination, obtaining at least: -Obtained at least Band 2 at the Malaysian University English Test (MUET).
    1. Grade C (NGMP 2.00) in the General Studies subject; and
    2. Grade C (NGMP 2.00) in TWO (2) other subjects.

As well as

SPECIFIC REQUIREMENTS OF THE PROGRAMME

Pass with at least a Grade C (NGMP 2.00) in any one (1) of the following subjects :

  • Mathematic S / Mathematic T / Economy / Accounting / Business Studies / Physics / Computing

and

  • any one (1) other subject.

and

  • Obtained at least credit in a mathematics subject at the SPM.

Candidates With Sijil Tinggi Agama Malaysia (STAM) Qualifications

Fulfil the General University Requirements and Specific Requirements of the Programme

GENERAL UNIVERSITY REQUIREMENTS

  1. Passed Sijil Pelajaran Malaysia (SPM) or its equivalent and obtaining a credit in the Bahasa Melayu / Bahasa Malaysia subject or credit in the Bahasa Melayu / Bahasa Malaysia July Paper. and
  2. Passed with a minimum of Jayyid in Sijil Tinggi Agama Malaysia (STAM). and
  3. Obtained at least Band 2 at the Malaysian University English Test (MUET).

As well as

SPECIFIC REQUIREMENTS OF THE PROGRAMME

  1. Obtained with a minimum of Jayyid Jiddan in Sijil Tinggi Agama Malaysia (STAM)
  2. Pass with at least credit at the SPM level in any two (2) of the following subjects:
    • Additional Mathematics
    • Basic Economics
    • Principles of Accountancy
    • Commerce
    • Physics
    • Information Technology or Programming & Development Tools;

and

Any one (1) other subject

iii. Pass with at least credit in a mathematics subject at the SPM.

Candidates With The Ministry Of Education (KPM) Matriculation / Universiti Malaya (UM) Science Matriculation / Universiti Teknologi Mara (UiTM) Matriculation.

Fulfil the General University Requirement and Specific Requirements of the Programme

GENERAL UNIVERSITY REQUIREMENTS

  1. Good pass in Sijil Pelajaran Malaysia (SPM) or its equivalent.
  2. Passed Bahasa Melayu/Bahasa Malaysia with credit at the SPM level or its equivalent or passed Bahasa Melayu/Bahasa Malaysia July paper with credit.
  3. Passed the KPM Matriculation Certificate/ UM Science Matriculation / UiTM Matriculation, obtaining a CGPA of at least 2.00.
  4. Obtained at least Band 2 at the Malaysian University English Test (MUET).

As well as

SPECIFIC REQUIREMENTS OF THE PROGRAMME

  1. Pass with at least a Grade B (NGMP 3.00) in any one (1) of the following subjects:- Mathematics / Economy / Accounting / Business Management / Physics / Engineering Physics / Engineering Mathematics Introduction to Economics and
  2. any one (1) other subject and
  3. Pass with at least credit in a mathematics subject at the SPM.

Candidates With Diploma Qualifications And Equivalent Qualifications.

Fulfil the General University Requirement and Specific Requirements of the Programme

GENERAL UNIVERSITY REQUIREMENTS

  1. Passed Sijil Pelajaran Malaysia (SPM) or its equivalent and obtaining a credit in the Bahasa Melayu / Bahasa Malaysia subject or credit in the Bahasa Melayu / Bahasa Malaysia July Paper.
  2. Possess a Diploma or other equivalent qualifications recognised by the Malaysian government and approved by the University's Senate.
  3. Obtained at least Band 2 at the Malaysian University English Test (MUET).

As well as

SPECIFIC REQUIREMENTS OF THE PROGRAMME

  1. Possess a Diploma with good passing marks in related areas from an institution recognised by the Public Service Department  or Pass with credit in a mathematics subject at the SPM or Obtain at least a grade C (NGMP 2.00) in any mathematics subject at the diploma level.
    • Possess other qualifications recognised as its equivalent by the Malaysian government and approved by the UTM Senate and obtaining a CGPA of at least 2.00  or 
    • Candidates obtaining a CGPA of less than 2.00 but with at least 2 years of related work experience would also be qualified to apply.

Notation;

Candidates are required to send their complete Diploma examination results (from the first semester to the final semester) to UTM. Candidates are also required to forward a copy of their diploma or a certification letter indicating that the candidate  has successfully completed the diploma programme. Year of enrolment and duration of studies will depend on the transfer of  credit approved by UTM.

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Tawaran Khas untuk lepasan SPM/STPM/STAM/Diploma/Matrikulasi/Asasi Sempena Ulang Tahun ke 20 ICYM

  1. Biasiswa Penginapan dan Pengangkutan bagi Program Diploma dan Ijazah
  2. Pembiayaan/Penajaan Penuh daripada PTPK bagi Program Sijil

Permohonan:

Langkah 1, Biasiswa - Klik Sini
Langkah 2Pilih Program

Foundation / Diploma Foundation In Information Technology Foundation In Management Diploma In Entrepreneurship Diploma In Marketing Diploma In Accountancy Diploma In Islamic Financial Planning Diploma In Culinary Arts Diploma In Hotel Management Diploma In Tourism Management Diploma In Animation Technology Diploma In Media Technology Diploma In Theatrical Arts And Technology Diploma In Multimedia Technology Diploma In Information Technology Diploma In Computer Networking Diploma In Cyber Security Diploma In Electrical Technology Diploma In Industrial Electronic Technology Diploma In Early Childhood Education Diploma In Guidance & Counseling Diploma In Aircraft Maintenance Technology Kerjasama Universiti Teknologi Malaysia Diploma In Technology Management (UTM) Diploma In Technology Management (Accounting) (UTM) Diploma In Computer Science (Information Technology) (UTM) Sarjana Muda Sains (Pembangunan Sumber Manusia) (UTM) Sarjana Muda Pengurusan (Pemasaran) (UTM) Sarjana Muda Sains Komputer (Perisian Grafik & Multimedia) (UTM) Sarjana Muda Sains Komputer (Rangkaian & Keselamatan) (UTM) Professional License Aircraft Maintenance License Technician (AML-T) DCAM-PT-66 CAT A1 Aircraft Maintenance License Engineer (AML-E) DCAM-PT-66 CAT B1-1 Sijil Kemahiran Malaysia (SKM) / Short Course Lukisan Pelan Senibina / Juruteknik Elektrik / Teknologi Automotif / Pembuatan Pastri Program Tajaan Ground Handling Management (GHM) PTPTN Bahagian Pengurusan Kemasukan Pelajar UPU KWSP YAYASAN PENERAJU UPEN PTPK TAPEM YAYASAN NEGERI ZAKAT MARA UNIVERSITI ISLAM ANTARABANGSA MALAYSIA (IIUM) UNIVERSITI KEBANGSAAN MALAYSIA (UKM) UNIVERSITI KEBANGSAAN MALAYSIA (UKM) UNIVERSITI MALAYA UNIVERSITI MALAYSIA KELANTAN (UMK) UNIVERSITI MALAYSIA PAHANG (UMP) UNIVERSITI MALAYSIA PERLIS (UNIMAP) UNIVERSITI MALAYSIA SABAH (UMS) UNIVERSITI MALAYSIA SARAWAK (UNIMAS) (KOTA SAMARAHAN) UNIVERSITI MALAYSIA TERENGGANU (UMT) UNIVERSITI PENDIDIKAN SULTAN IDRIS (UPSI) UNIVERSITI PERTAHANAN NASIONAL MALAYSIA UNIVERSITI PUTRA MALAYSIA (UPM) UNIVERSITI SAINS ISLAM MALAYSIA (USIM) UNIVERSITI SAINS MALAYSIA (USM) UNIVERSITI SULTAN ZAINAL ABIDIN (UNISZA) UNIVERSITI TEKNIKAL MALAYSIA MELAKA (UTEM) UNIVERSITI TEKNOLOGI MALAYSIA (UTM) UNIVERSITI TEKNOLOGI MARA UNIVERSITI TUN HUSSEIN ONN MALAYSIA (UTHM) UNIVERSITI UTARA MALAYSIA (UUM)

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  • ong 65e06Throughout my studies in ICYM, I have encountered many challenges and obstacles. However, I was lucky enough to be given the opportunity to gain knowledge here and also to engage in co-curriculum activities organized by the college. For me, ICYM is the best choice. 

    Ong Wei Sin • Diploma in Marketing • Best Student

  • fadzlina c3e6cI think ICYM has done a great job, especially during my student’s life in campus. I like the multi-cultural environment in ICYM that depicts the feel of 1 Malaysia. During my studies in ICYM, I have became more confident, able to improve my skills and possessed the sense of believing my self. As a whole ICYM was able to overtime any locking. I will definitely introduce ICYM to my friends.

    Nor Fadzlina Mukhtar • Diploma in Network Technology  Best Student

  • asyrafabMy learning experience in ICYM was very good and interesting and I can learn a lot about animation technology. Lectures in ICYM are very experienced in this industry compared to other colleges. They taught us all the knowledge about animation so the that we can improve our experience in the animation industry today.

    Mohd Asyraf Abd Rahman • Diploma in Animation, Lead Animator, Les’ Copaque Production

  • leekamThere is always a motivating environment in ICYM drives me to success. Spending time together with lectures and friends enable us to learn our own mistakes. Learning experience has turned me into an all-rounded individual. It was an extraordinary experience for me.

    Lee Kam Shann • Diploma in Multimedia Technology Best Student

  • asyrafI am grateful to be given the opportunity to study in ICYM as I am able to increase my knowledge in Animation, theoretically and practically. ICYM is definitely the right choice for those who want to learn in the field of Animation because the college has provided the complete and conducive environment for learning as well as practical experiences. 

    Asyraf Abdullah • Diploma in Animation Technology ,Senior Render Artist & Technical Manager, Les’ Copaque Production

  • intanBecoming an ICYM graduate is a prestigious acknowledgement. I would like to thank all my lecturers for their dedications and self esteems, as well as having the reputation as honourable academicians and educators. I am really touched by their personality and professionalism shown. Thank you for guiding and transforming us for what we are today.

    Intan Safinas Haji Abdul Samat • Diploma in Media Technology Executive, Education & Training