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Marketing management

marketing management 56704

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

Globalization has led some firms to market beyond the borders of their home countries, making international marketing a part of those firms' marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For example, in a small- and medium-sized enterprises, the managing marketer may contribute in both managerial and marketing operations roles for the company brands. In a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning. - wikipedia

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Tawaran Khas untuk lepasan SPM/STPM/STAM/Diploma/Matrikulasi/Asasi Sempena Ulang Tahun ke 20 ICYM

  1. Biasiswa Penginapan dan Pengangkutan bagi Program Diploma dan Ijazah
  2. Pembiayaan/Penajaan Penuh daripada PTPK bagi Program Sijil

Permohonan:

Langkah 1, Biasiswa - Klik Sini
Langkah 2Pilih Program

Foundation / Diploma Foundation In Information Technology Foundation In Management Diploma In Entrepreneurship Diploma In Marketing Diploma In Accountancy Diploma In Islamic Financial Planning Diploma In Culinary Arts Diploma In Hotel Management Diploma In Tourism Management Diploma In Animation Technology Diploma In Media Technology Diploma In Theatrical Arts And Technology Diploma In Multimedia Technology Diploma In Information Technology Diploma In Computer Networking Diploma In Cyber Security Diploma In Electrical Technology Diploma In Industrial Electronic Technology Diploma In Early Childhood Education Diploma In Guidance & Counseling Diploma In Aircraft Maintenance Technology Kerjasama Universiti Teknologi Malaysia Diploma In Technology Management (UTM) Diploma In Technology Management (Accounting) (UTM) Diploma In Computer Science (Information Technology) (UTM) Sarjana Muda Sains (Pembangunan Sumber Manusia) (UTM) Sarjana Muda Pengurusan (Pemasaran) (UTM) Sarjana Muda Sains Komputer (Perisian Grafik & Multimedia) (UTM) Sarjana Muda Sains Komputer (Rangkaian & Keselamatan) (UTM) Professional License Aircraft Maintenance License Technician (AML-T) DCAM-PT-66 CAT A1 Aircraft Maintenance License Engineer (AML-E) DCAM-PT-66 CAT B1-1 Sijil Kemahiran Malaysia (SKM) / Short Course Lukisan Pelan Senibina / Juruteknik Elektrik / Teknologi Automotif / Pembuatan Pastri Program Tajaan Ground Handling Management (GHM) PTPTN Bahagian Pengurusan Kemasukan Pelajar UPU KWSP YAYASAN PENERAJU UPEN PTPK TAPEM YAYASAN NEGERI ZAKAT MARA UNIVERSITI ISLAM ANTARABANGSA MALAYSIA (IIUM) UNIVERSITI KEBANGSAAN MALAYSIA (UKM) UNIVERSITI KEBANGSAAN MALAYSIA (UKM) UNIVERSITI MALAYA UNIVERSITI MALAYSIA KELANTAN (UMK) UNIVERSITI MALAYSIA PAHANG (UMP) UNIVERSITI MALAYSIA PERLIS (UNIMAP) UNIVERSITI MALAYSIA SABAH (UMS) UNIVERSITI MALAYSIA SARAWAK (UNIMAS) (KOTA SAMARAHAN) UNIVERSITI MALAYSIA TERENGGANU (UMT) UNIVERSITI PENDIDIKAN SULTAN IDRIS (UPSI) UNIVERSITI PERTAHANAN NASIONAL MALAYSIA UNIVERSITI PUTRA MALAYSIA (UPM) UNIVERSITI SAINS ISLAM MALAYSIA (USIM) UNIVERSITI SAINS MALAYSIA (USM) UNIVERSITI SULTAN ZAINAL ABIDIN (UNISZA) UNIVERSITI TEKNIKAL MALAYSIA MELAKA (UTEM) UNIVERSITI TEKNOLOGI MALAYSIA (UTM) UNIVERSITI TEKNOLOGI MARA UNIVERSITI TUN HUSSEIN ONN MALAYSIA (UTHM) UNIVERSITI UTARA MALAYSIA (UUM)

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